Lesson One for Self-publishing: your book is not finished after you have written it. The second stage in getting your book published is having it professionally edited. This stage is necessary regardless of how great a writer you are.
You can be a writer and an editor. You just can’t be both for yourself. It’s hard to catch your own mistakes. You know how your work is supposed to sound, read, and what emotions you want it to capture. So when you go to edit yourself you still have all these things in mind. You’re too attached to your work and aren’t able to look at it with a different set of eyes. Who could use an editor? Everyone: bloggers, journalists, students, authors — both those traditionally published and self-published — technical writers, and the like. Newspapers and magazines have editors for their writers, and so do all major…